Press and Editorial Features
We live in a visual world. I feel so lucky that what i create is so widely used for so many magazines and visual projects form music to film to artistic expressions. Here I try to update regularly where my designs appear.
Absolutely. Sustainability is probably the greatest challenge facing all designers and creators right now. I have always strived to create pieces which people would desire and love, and want to re-wear, reuse and even exhibit. When you have an emotional attachment, you look after your possessions and they last. Trying to design longevity into a piece is probably not a very good business practice, but it’s important to me. Limiting waste in the production process is also hugely important to me. To date, I have kept all offcuts to reuse differently later on – perhaps as sculpture or furniture. Lately, I have also designed pieces that fit perfectly within the collection and use up the majority of offcuts – launching soon. I am now working with the material manufacturer who can recycle back to the raw material, which is comforting and necessary for all our futures. Some may have noticed that I reuse older damaged pieces to reimagine new shapes, which started with my headpieces in collection V.
Sometimes samples would come back damaged from editorial shoots because of the shipping process or people not caring enough about the labour, time, cost and materials that go into the creation of every piece. Of course, this hurts me very much, but I realised as they were no longer perfect if I re-shape them into completely new pieces they could live on. One of my favourites started as a dress and became a headpiece. This way of thinking followed through now with the ‘Onna-Bugeisha” collection. Recently, I decided to source garments in bulk from mainstream retail to prevent high-street overstock from being burnt and wastefully disposed of. These will become custom one-off pieces, reimagined in my silhouettes and available as part of the new collection. I hope this will allow me peace of mind and hopefully inspire others to do the same.