As a designer and brand sustainability is of great importance to me.  I create collectible sculptural fashion designed to last and warn, showcased as a wearable form of sculpture.  My work is not fast fashion.   I chose to use PVC Vinyl as a signature material as a way of showcasing my sculptural design aesthetic. The material I use is rated food grade which mean has no toxicity.  PVC is vegan. I did not want to use animal products or derivatives. The products I create are all made to order only. We do not over produce so no excess stock is created to minimise waste.  If cared for as advised they can last a very long time and be enjoyed on many an occasion.  Within my collections I am incorporating off-cuts into the desirable products to minimise waste. If you make something beautiful enough it gains its own life.  Repurposing of damaged samples into completely new pieces and living sculpturesis part of my designs aesthetic.  Now with my ongoing 'Reimagine Our Future' collection i am taking garments collected from unsold overstock from the highstreet and instead of allowing it to be destroyed, i am remaking it into something unique, something beautiful, something individual and collectible. Despite all this there is still waste which since I began this company i have held onto.  Working closely with the material manufacture we are now recycling the offcuts so new material can be created.  With this in mind it is so important to me to work even more closely with the material manufacturers so the future as a brand I can be even more sustainable and to try to achieve zero waste and zero damage to the environment around us and the beautiful world we all share.  Should you wish to contact me on any of the above pleased do so


All designs featured here are Copyright © Jivomir Domoustchiev London